Including photographs of yourself on your website and on social media is a really important part of marketing and helps your audience connect with you and your brand on a more personal level.
Up until now, I expect that you might have been using selfies, or that old photo taken at your best friends wedding 5 years ago, on your website and social media accounts (or maybe you haven't ever shared a photo of yourself at all!), but have you ever thought about what message that is sending your customers and audience?
As a small business owner, your face is an integral element of your unique branding, and that is why is is so important that you have a high quality professional photograph or ‘headshot’.
Bad photographs are as bad, if not worse, than typos in your copy for your marketing. Your selfie photo just says to potential clients “I couldn’t be bothered to get a proper one done” and what does that say about how you perceive your own business, and in turn how they will?
A professional quality headshot is priceless, it projects to your customers a very powerful positive message, which increases the perceived value of your business and brand. A skilfully crafted on-brand headshot represents and establishes your company identity, credibility and competence. It helps you appear relatable and approachable, it allows you to develop a better connection with the people you hope to do business with. - People buy from people, people whom they know and trust. Let your customers get to know you with beautiful high quality business portraits!
A set of professional headshot photographs, along with your website, branding and social media are all vital parts of your PR toolkit. If you really want your business to succeed to it’s fullest potential, why would you be satisfied with a sub standard DIY job.
Women Rocking Business was born out of a very real need for creative lifestyle business imagery to showcase your unique personality and business across your various platforms. - Modern women running modern businesses need modern headshots to connect with your audience and develop trusting relationships!
At WRB, headshots aren't boring stiff corporate photographs, but beautiful professional photographs that capture your personality and are completely in keeping with your brand voice and styling. I am excited to let you know what WRB has teamed up with The Diamond Initiative to offer a professional headshot to all the attendees of the January meeting! The mini shoot will provide you with a small collection of relaxed and happy portraits from which you can choose your perfect headshot to start using across your platforms right away! It is also a fantastic way to see if a full WRB Branding Photoshoot might be perfect for propelling you and your business forward in 2018!
Jenny Ryan is the Award Winning photographer behind Women Rocking Business and Indigo + Violet Photography.